Friday, October 15, 2010

Design as Conversation

Does design converse? This question is at the root of the topic design as conversation. If design really is able to converse, how exactly does it take place? I believe that there are many ways in which design is a conversation. The most obvious answer would be the conversation that takes place between client and designer. A designer usually conjures a product for someone other than themselves. In order to understand what your client wants and the restrictions with which they want you to operate you need communication. Without a constant stream of dialog at every point of the design process, something could go wrong. If the line of communication is disconnected, there could be a large discrepancy  about what the client wanted and what the designer produced.

Another way in which design is conversation takes place in the design process before anything happens. A designer must ask themselves what they can do. Can the designer comfortably work within the set of guidelines that the client sets forth? And then the designer must ask themselves, what are they going to do? What ideas do I have to make the design the best it can be? A conversation with yourself, although maybe not consciously, is the best way to start a new assignment.

Design is also a conversation through inspiration. A product could potentially provide another designer with inspiration. That inspiration, in turn, creates a piece that speaks to the first. The two designs are complementary and one was inspired by the other. Conversation sometimes inspires others to reach new heights and design is no exception.

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