Gary Hustwit's film Objectified, tells of the manufacturers relationship to products before the product is finalized. The film delves into the creative process for the design of many objects in our daily life that we do not even notice were designed in the first place. A potato peeler, something seemingly simple and organic was put to the test by some designers. Hustwit films the process that the designers for a potato peeler went through in order to get an ergonomic shape that would everyone's purposes. In order to understand what people need, designers look at extreme cases. For example, a person with arthritis and an athlete are going to use an object much differently and that needs to be represented in the design.
Through Objectified, I realized that design really is a large part of of our everyday world. Things that I normally don't think about are deeply scrutinized by the manufactures who produce them. Hustwit also researchers the objects relationship with the consumer. A great design is something that is natural, something that when you think about it, you think of course it's this way. The Apple company seems to be the only company that is really concerned with design. Although form and content are not necessarily equal in the Apple company, the product is very successful. Form does not follow function with their products. Looking at an I-Pod, you don't immediately see what it does, but the sleek package makes it desirable.
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